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William Brooks & Robert Bacal – The Complete Book of Perfect Phrases for High-Performing Sales Professionals PDF Download

The Right Phrase for Every Sales Situation

A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.

The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for:

Lead Generation

  • Turn cold calls into profitable relationships
  • Expand your customer base
  • Write engaging letters and e-mails

Sales Calls

  • Get access to decision makers
  • Present your product in compelling language
  • Resist objections and stalling tactics

Customer Service

  • Develop a rapport with every client
  • Handle the most difficult of customers
  • Close every conversation on a positive note

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